Sarah Henderson Copywriter


What I Do & What I Charge

What I Do



If you think you don’t need blogs on your website, think again. A regularly updated blog not only tells your customers or clients more about your business and your brand, it also tells Google that your site is active and informative. However, writing blogs can be time-consuming. I can take this off your hands and produce quality, search-engine-friendly blogs for your site, whether it’s a one-off batch or a regular assignment. I can even come up with relevant topics for you, or write to your own brief.

Product descriptions

Product descriptions for online stores are essential to help your products index with Google. They’re only short but they can be time-consuming - especially if you have a lot and you want them to reflect your brand’s tone of voice. Leave them to me - I just need your product info and any brand guidelines. If you have a large catalogue of products to complete, I can come up with a package fee and a workable schedule that gets the job done well.

Social Media

It can be tricky to say a lot with few words, but that’s exactly what social media copy needs you to do. And trying to do this can be time-consuming. So let me take it on for you. I can produce copy for tweets, Facebook posts and LinkedIn posts, based on your marketing calendar. I can plot them into an Excel schedule for you so you just need to copy and paste them, or even schedule them to go live in Tweetdeck or Hootsuite.

Web copy

You might need copy for a new page on your website, or a full set of copy for a brand spanking new site. You could be a new business coming up with your site from scratch, or an established company re-inventing yourself. Either way, I can help. All I need from you is a brief with some info about your business, the pages you need and your keyword targets.

Press releases

Writing a great press release is an art form in itself. After all, you want journalists to read it, and engage with it enough to want to tell others about it. I can help you by writing informative, readable PRs that get people interested in what you have to say, whether it’s an event you’re planning or a new film you’re releasing.

Articles & Features

If you want longer, more detailed articles or features for online or for print, I can work with you to produce just what you need. I’ll perform in-depth research on your chosen topic and produce a really great read for your clients, customers or readers. And if you want shorter, fun features for web, I can help there too. I can even work with you to generate ideas that will have your readers captivated.

Marketing Copy

Marketing copy covers a variety of things: brochures, booklets, flyers, leaflets, emails, direct mailers, newsletters, brand guidelines and more. Once you’ve briefed me on what you need, who you’re trying to reach and what you want to tell them, I’ll produce copy that fulfils your requirements and fits with your designs.

Need a Digital Marketing Team?

I regularly collaborate with my friend and colleague Miriam Sauter, a Freelance Digital Project Manager & Marketing Strategist - and we make quite the team. So, if you’re looking for a team to design and implement your marketing strategy, or to manage and work on your digital marketing project, you can hire us both as a team. Simply get in touch to find out our availability.

Don’t see the service you need?

No problem! This list isn’t exhaustive. Simply contact me with your brief so we can discuss it. If I don’t think I’m the best writer for the job, I’ll try to recommend someone who is.



I believe in complete transparency around fees, so my three pricing options can be found below.



£35 per hour

  • Perfect for short-term assignments

  • Flexible

  • I will always give an estimate as to the cost before we agree terms


£250 per day

  • My most popular rate

  • Ideal for assignments of a longer duration. or more in-depth projects

  • Based on 7.5 hours per day


Fixed-price package

  • Ideal for bigger, more complex projects with different packages of work

  • After being briefed, I will work out a fixed-price package fee for the project and send you a full breakdown


What happens once you hire me?

Once you’ve briefed me and we’ve agreed on the estimate or package fee for your project, I’ll send you a contract to sign with full details of both our obligations, what I will be delivering and when.

After you’ve signed this and returned it to me, I will invoice for a 50% deposit, upon receipt of which I will begin work. Once work is complete, I will invoice for the remaining 50% balance. Full details of my payment terms and late fees can be found in your contract and on your invoice.