Sarah Henderson Copywriter

Sarah Henderson Copywriter

Freelance Copywriter


Need an experienced copywriter for your project?

You’ve found her.

With more than a decade of experience producing copy for PR and marketing, I’m an expert copywriter who can push your website or print materials to the next level. Whether you want SEO copy, product descriptions, blogs, features or anything else, I’m the writer you want to collaborate with. I have worked client side and agency side across a number of sectors including not for profit, homeware, interior design, film, TV, kidswear, fashion, legal, catering, beauty, and travel to name but a few and I’m ready to bring my expertise to your business.




Liverpool, UK

+44 7791 901746


Areas of expertise


My background is in entertainment PR and I regularly collaborate with entertainment PR firms to produce press releases and other copy for major entertainment brands such as Warner Bros., Universal and Arrow Films.

Charity & social enterprise

Between 2013 and 2019 I was Director at wehearttech C.I.C. and I am now a Project Worker (Dissemination & Social Impact) with People’s Voice Media. I’ve produced copy for social media, marketing materials and projects and have a deep understanding of this sector and its unique needs.

Home & Furniture

Back in the day I was SEO Copywriter specialising in homeware at Shop Direct. Home interiors is one of my passions and I am well versed in new innovations and trends.

Novelty products

During various projects I have built up a specialism in writing for novelty products. Whether its Christmas decorations or personalised t shirts for hen parties, I can get right into the mindset of your customer and produce on-brand copy that’s just for them.


I blog on insurance matters for a long-term client and have written marketing materials for a major funeral care brand. One of my great strengths is making this jargon-filled sector accessible and interesting.

parenting & children

As mum to two little girls I have a wealth of lived experience as a parent that I can bring to blogs, articles and other marketing copy. At Shop Direct, I spent time working on toys and kidswear, making me well-placed to produce copy aimed directly at busy parents.




This is not an exhaustive list by any stretch. I’ve worked in a huge range of sectors and pride myself on being adaptable. If your sector is not listed here, take a look at my portfolio or get in touch for a chat.


It’s not possible to make a ‘proper’ career out of writing.
— Mr Griffiths, my careers advice teacher


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